A long time, and well respected journalist who is famous for having insides scoops and breaking stories on the WWF/WWE and the UFC.

Funny story, I was at my Grandparents watching UFC on Fuel, and Fox that night. They sat and watched it with me and loved it. They are 69 and 70 years old. My mom, 43, was at home watching NCIS, HaHa. Thats awsome man, keep these videos comming Dana!!

The momentum from an exciting fight card that delivered is what's going to help the next show.

I wish I could hang out with Dana for a week what a cool dude straight to the point no bull shit

Anyone who didn't watch UFC on Fox 3 missed out on the best overall show I've ever seen!

You the man Dana, UFC is the best organization in the world. I have worked for them for years.

This is why we all love Dana, he'll call out anybody and everybody who dares spew misinformation and propaganda about his organization... with detailed facts.

Fuel TV would be alot better in HD its always blurry and the volumes low

I also would like Fuel TV on Comcast. Spike TV was on Comcast and Dish. Fuel TV only on Dish.

Is it me that I only see 1 vlog? I only see the vlog that he shot from the previous event.....

This was 1 of my fav per-fight vlogs!!!

they have cameras hooked up to the tv monitors and can see who is watching

Nielsen media ratings gives the information as the people who have the nielsen boxes have to register what person is watching the tv channel

Dave lost his job at Yahoo because Yahoo severely cut MMA coverage. This says more about UFC's current popularity than it does Dave's ability to analyse them.

If you are a UFC fan and you don't have fuel tv figure that shit out! gotta love Dana!

Can't wait for the fuel show! I'm gonna be glued to it just like the other 150 people.

I actually can't wait for Dana White to put out his article next week haha!!

Saw this video on Crossvid.com. Keep them coming please!!!

i want ufc on fox 3 vlog

Man I love Dana. At least he speaks his mind and tells you what hes really thinking.

Hey guys, come to Brazil! Here we can watch all UFC events prelims + main card at the same Tv Channel!

Why? Did you see the fight? It was awesome... I'm Canadian and we get it all on SPortsnet

The Avengers wasn't the biggest opening in movie history....

oh my god thank you dana for educating us. dana would've been a badass teacher

In Australia the first fox show was on free to air tv, not cable or satellite. UFC on fox one was actually free for the whole country not just people who have cable. Maybe they should try and do that again.

Wait for Dave to write about how FuelTV ratings sucks also

Finally someone with some sense. In fairness I think this Vid was just a message to the writers of the mentioned articles, but you are right about Mayweather Cotto fight.

Dave is a critic. Dana has been working in televised events for over a decade. Please, do tell everyone how exactly Dave knows more....

I don't see how you can tell what age the viewers are from television..

I Love Dana...There could not be a better man for the UFC!!

dana white just needs to stop talking. he wants to be a celebrity and simply bashes anyone in his way. last time I checked you dont see gary bettman or david stern out in the media bashing everyone. its lame. lorenzo needs to be the front man, a well educated, well spoken man that has everyones respect. not dana

u have to be a madd fight fan to appreciate this card im pumped for it as much as anyother card

Dana White: Raises foot... opens mouth... inserts foot.

To claim that he knows for a fact that everyone who was watching Shark Tank and NCIS were 50+ is crazy

its called switching. your provider refuses to air Fuel TV, switch to a company that does. then problem is solved.

This event was conveniently scheduled on my birthday

also Dana didn't completely read the article of meltzer's. meltzer did mention avengers, prom, & etc...

No problem, glad I could shed some light on the matter. That's mostly just vague memories from a media lecture at my Uni, so might contain some inaccuracies lol.

0:15 "If you are a UFC fan and you don't have FUELTV, figure that shit out." This is precisely what I was referring to.

I don't always side with Dana when he vehemently defends his company like this but... He's right, pure and simple. He's completly right.

This is why I love Dana.

Is this card going to be on for the uk people?

I wish we had about ufc and dana white was our teacher in class..

its funny to see Dana arguing about who´s got the best rating, becouse about one year ago, that would not probably happen. It´s amazing to see how fast the UFC has grown since ufc 1 and the early days.

This is why I love DANA. He tells how it is!!!!!!!

Tell them like it is, Dana. Media needs to support the sport, not bash on the same sport they're covering. Makes sense to me. MMA is a young and growing sport, but the media, seriously needs to become more professional when covering it.

is anyone elses computer automatically reloading videos on youtube?

Woahh Dana laying down some ratings knowledge!!!

hahahaha love love LOVE dana's rant at 1:09 "DAVE...."

Dana's a legit fight fan and loves the sport of mma, but everyone needs to remember he is a business man first and foremost.. It's okay to talk shit about other corporations and competition, because THAT is a strategy. UFC will always be #1 in mma as long as dana and lorenzo are at the top, put money on that,

In your face haters!!!! I just love this guy, he's so real....You can actually taste it.

Wish I had the money for Fuel TV :( Going through some tough times right now can't even find a job!

There's a difference between criticism and uninformed writing. If the commissioner of the NFL or someone offered advice to Dana and he blew up, sure I'd agree. But when people are making claims that aren't true, it's totally justified for the President of that company to defend his work.

If you don't have Fuel you can watch the main event on UFC.TV for $10.

That's not what he said, dude. He was talking about the median age. It's not his opinion, it's statistics. Sorry if that's your favorite show or something, but it has an older demographic than MMA shows, which do well with the most desired 18-34 demographic.

Have you ever met them? If you haven't, you're not qualified to call them assholes

I'm a Dana White fan. He dedicates himself entirely to the UFC and naturally he's going to defend it. However, insulting a journalist of 30 years by joking about the fact he lost a job at Yahoo! is not a professional thing to do. There is a time and place for it and its not on a public forum like KZbin. Meltzer even listed Avengers as a factor in his article so I'm sceptical that White even read the whole thing.

Sucks that more people didn't see fox 3. Best fox ufc event yet.

I liked UFC on SpikeTV than FuelTV. :P I'm still a loyal UFC fan even without that channel.

Gotta love the final dig at Dave at the end! 4:12

The answer is the same as for the question "how do they know how many people watched the show?" If they know how many people watched the show then there must be some sort of link between each household with tv reception and the ratings company. They probably have information for each household such as age of licence holder...etc.

Dana..the coolest President of a sports organization ever.

I wonder what his defense will be about Vince McMahon recently calling the UFC TV ratings abysmal.

I love DANA WHITE, Love how you are spitting facts so no one can dispute this shit! Keep these vids coming DANA! UFC all day !!!

GET FUEL ON COMCAST! This is bs. The UFC needs to promote to all comcast stations in major metropolitan areas so they get on board. You mention people need to do it, but some people work 9 to 5, have kids, wife etc. It's your business, you need to promote it. It's not our jobs to lobby UFC on Fuel.

Dana is a soul destroyer when he gets pissed he will hunt you down.

Note to Self don't piss of Dana White he's the chuck norris of the ufc

Damn i don't always agree with Dana but he sure works hard for the sport of MMA. PROPS BRAH

actually basketball originated in springfield Massachusetts, my home town, and volleyball originated inholyoke Massachusetts which is one town over from springfield! just so you know!

Love how dana puts people in thier place. NO ONE can compete with the avengers. they have a hulk...

Dana White is on a serious ego trip. He pays himself more then the athletes and "bashes" anyone who disagrees with him and calls them haters. Truth is Dana, soon the UFC will be so big that you will no longer be necessary, so enjoy it while it lasts.

UFC/mma is the greatest sport ever made idk how people can hate on it its one on one combat with safe rules to protect from dirty shots, get with it understand it, people dont hate

I don't like Dana White for a large number of reasons, but that bit at 1:27 is awesome. I applaud mean spirited, petty vengence like that.

PPV cost will never lower.

Not to mention FOX WANTED the UFC. UFC didn't go on begging FOX to have them in their network, no FOX wanted the UFC

It's about hitting key demos which the UFC did.

I actually would take Dave Meltzer's opinions on anything over most people. That's in MMA, Wrestling, Pro Sports, Amateur Sports, opening a fancy delicatessen, you name it. Plus, what Dana doesn't mention is that Dave actually mentioned the Avengers and Cinco De Mayo in his article. No one's saying the UFC is going down but, and this is the fact, the rating wasn't good. Plus, Spurs Vs Jazz was not really a competitive match. It was 1 seed vs 8 seed and a foregone conclusion (sorry Jazz fans)

WoW. Dana White just back smacked someone off a chair. You go Dana..

I'm glad Dana calls people out that just talk out the ass and try to knock one of the fastest growing sports.

Okay and how was it better on Spike? Cause from where I'm sitting it's the same just without an hour of only Rogan and Goldberg talking only.

UFC on Fox 3 was perfect and that will only help UFC on Fox 4!

you can definitely tell he's pissed in this interview when he gets personal with the reporter, but if you look out his contentions objectively about the actual ratings numbers and all the conditions surrounding them that night he certainly makes a sound argument here.. I think Dana took this debate hands down

That is hardly a viable option for most people. Fuel is also region specific regardless of the provider. Either way, you don't ask your consumers to change their providers. Not only is that ignorant, it is arrogant as well.

The fact that he HAS to address this me actually scares me...

Said like a true gentleman lol! I love that Dana is straight to the point. Why sugar cote things? He knows quite a bit about mma and business and has tons of drive which makes for a deadly combo. Don't forget to create your very own fighters on Jungle Chaos, the newest online mma game.

Dana White: "This isn't really a video blog"

how is that insecurity? he's addressing that coward for talking out of his ass behind Dana's back. He did the right thing.

Every CEO/President needs to do this.

+1 to the list of videos Dana shouldn't have posted on the internet

Dave Meltzer is simply amazing

I'd buy fuel in a second if I could get just fuel & not have to buy an entire package of useless channels. That NBA argument is priceless, bravo!

Fedors last fight was on Showtime. Can't really compare the two. But Fedor/Rogers was on CBS and it got better numbers.

This is his job, to promote/defend the company he works for. If someone was giving you some undeserved criticism towards your work you would do the same thing. If you have any integrity.

UFC isn't going mainstream until Dana White learns to behave like Roger Goodell, David Stern, etc. I love UFC but when the head of its organization rants and raves about whatever miniscule, insignificant comment some blogger makes, its hard to take it seriously. And Dana, YOU figure out how to get FUEL into more houses. Not our problem.

Makes sense. And may 5th was Mayweather vs Cotto

Dana's right 100% about what he said

That was an isolated occurence. If they fought again, Kimbo would destroy him worse than Matt Hamill destroyed Jon Jones.

I blame this on myself, I missed this last UFC on Fox because i was out of town, sorry Dana

i love when dana is heated up like this

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